Director of Marketing

Company Overview

Our client is 8-years-old, and closing in on $100M in revenue. This is a functional healthcare company with operations in multiple states (MSO) and growing. With a growing retail footprint across two regulated markets and a brand family designed to serve a wide range of consumer preferences —this company is well-positioned for explosive growth.  

Role Overview

My client is looking for a strong Marketing Leader with a background in Brand Marketing and Digital Strategy, and ideally experience in the retail/wholesale ecosystem. This is the first true marketing hire for a company that’s closing in on $100M in revenue, and they feel a strong marketing leader will accelerate them to the next level of growth.

This is an ideal role for an entrepreneurial minded Marketing Leader to drive brand storytelling, product launches, packaging design, event planning, in-store marketing, digital marketing, retailer education, and vendor relationships across multiple states.

Key Responsibilities

1. Brand Storytelling & Packaging – Oversight of state-specific packaging requirements. Ensure that “Master Brand” aesthetics remain intact while adhering to the diverse regulatory labeling and QR code mandates of each state market. Additionally, working directly with the operations team to ensure packaging is compatible with existing machinery, and manage development on an ongoing basis to ensure compatibility with future automation and compliance.
2. Digital Ecosystem & Demand Generation – Develop and lead the digital “North Star” for the brand. Manage the corporate website, state-specific landing pages, and SEO strategy to ensure high visibility for our wholesale locations.
3. Wholesale Enablement & Experiential – Create digital and physical “Education Kits” that empower third-party retail staff to prioritize our products, as well as work with the operations team to implement specific sales strategies to encourage proper inventory turnover.
4. CRM & Lifecycle Marketing – Oversee the CRM platform to build and maintain a direct relationship with our end-consumers. Despite our wholesale focus, you will lead the strategy for email and SMS marketing to drive brand loyalty and repeat purchases at partner retail locations.

What does success look like?

• Wholesale Penetration: Increase the number of “doors” (retail accounts) and the depth of the SKU menu within those doors.
• Speed-to-Market: Efficiently move new product categories from “concept” to “on-shelf” across multiple states.
• Brand Affinity: Measured through social engagement, budtender engagement, and organic “pull-through” (consumer demand at the retail counter).

Ideal Experience

• 6-10+ years in marketing leadership
• Proven experience managing overseas vendors (China) and international logistics.
• Deep knowledge of Google Analytics, SEO, and ad tech.
• Ability to thrive in a fast-paced environment while multitasking
• Strong project management skills and ability to drive complex projects to completion
• Expertise in managing multi-million dollar budgets across physical and digital channels.