About Us
HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states.
Role Overview
The Director of Product Marketing will build and elevate our product marketing function across a growing, multi-product SaaS portfolio. This role owns how our products are positioned, packaged, and brought to market — translating complex capabilities into clear, compelling narratives that drive pipeline, adoption, and expansion. Working at the intersection of Product, Marketing, CX, RevOps, and Sales, this leader ensures product strategy connects directly to customer value and revenue outcomes.
The Director will step into an evolving team, uplevel talent, and establish the systems and standards of a high-performing product marketing function. This person is equally comfortable shaping strategy and getting into the work — from positioning and messaging to go-to-market execution — while bringing fresh thinking, embracing AI, and driving a more modern, insight-led approach.
Key Responsibilities
- Product Marketing Leadership & Execution
- Go-to-Market & Product Launch
- Product Marketing Operations & Commercial Strategy
- Sales Partnership & Enablement
What We’re Looking For
Product Marketing Leadership & Execution
- Define how our products are understood in the market — turning what we build into narratives customers recognize, trust, and act on
- Build and uplevel the product marketing function at HHAeXchange, establishing clear roles, processes, and standards across the team
- Coach and develop product marketers to produce industry-leading positioning, messaging, and go-to-market execution
- Partner closely with Product, Growth, CX, Brand, and Sales to align product strategy with revenue outcomes
Go-to-Market & Product Launch
- Own go-to-market strategy and execution for new products and major releases
- Define target segments, messaging, and success metrics for each launch
- Translate product capabilities into clear, differentiated value propositions
- Ensure consistent execution across campaigns, sales enablement, and customer communication
Product Marketing Operations & Commercial Strategy
- Establish structured processes for product launches, including readiness, enablement, and post-launch measurement
- Drive pricing and packaging recommendations in partnership with Product and Finance
- Develop repeatable frameworks for positioning, naming, and portfolio storytelling
- Build feedback loops from Sales and customers to continuously refine messaging and strategy
- Own competitive and market intelligence including win/loss analysis, turning insights into actions
- Translate product usage insights into adoption and expansion messaging.
Sales Partnership & Enablement
- Equip the sales team with battlecards and competitive assets that accelerate pipeline and close deals
- Oversee development of sales decks, demos, case studies, and ROI tools to ensure consistent messaging across all GTM motions, campaigns, and channels.
- Provide product training, talk tracks, and market insights to ensure sales and customer success can articulate our value to every customer and prospect.
- Establish feedback loops between Sales and Marketing to refine messaging and identify new market opportunities.
Ideal Experience
- 7–12 years of experience in product marketing, or a related role in B2B SaaS
- Experience owning product positioning, launches, and go-to-market strategy
- Experience working closely with Sales and Product in a high-growth environment
- Track record of improving messaging, conversion, or pipeline performance
- Experience in healthcare SaaS or other regulated industries is a plus, but not required
Skills
- Strong writing and storytelling ability — able to simplify complex products into clear, compelling narratives
- Ability to operate both strategically and hands-on in execution
- Comfort using AI tools to accelerate content creation, analysis, and experimentation
- Strong understanding of pricing, packaging, and commercial strategy
- Ability to challenge assumptions and bring fresh thinking to existing processes
- Experience coaching or mentoring team members
About You
- You are curious, confident, and willing to challenge how things have traditionally been done.
- You bring energy to your work — you care about how products are positioned, how stories are told, and how teams show up in the market.
- You are comfortable working in ambiguity and building structure where it does not yet exist.
